Find Your Fit
Find the right resources, apps, & equipment to take the next step in your fitness journey.
Our Mission
To make the next step in your fitness journey less daunting with insights, tips, techniques, and solutions for all athletes—beginners and experts alike.
GymBird Values
Personalization
We avoid a one-size fits all approach. Everyone's unique, so fitness plans should be tailored to our lifestyles, goals, and health.
Sustainable Habits
We support living a well-balanced life. We're all about building healthy habits for the long-term. And we believe our fitness goals and routines should evolve throughout the seasons of our lives.
Growth & Progress
Progress and growth are the ultimate goals of fitness. We strive to help people become better versions of themselves and to be proud of their individual success, whatever that means for them.
Self Acceptance
Healthy fitness isn't about achieving a certain appearance of number on the scale. It's about accepting everything we are and everything we want to be, right now - without shame or guilt.
Our Origin Story
GymBird was born from the idea that fitness belongs to everyone and one-size-fits-all approaches just don't work. Many fad diets and exercise programs are doomed from the start, because they're not centered on individual needs, lifestyle, and goals. There are as many paths to healthy living as people trying to get there. So, where should we start?
That was the question that led us here.
In 2018, our founders all decided to make a renewed commitment to fitness for different reasons. One wanted to lose weight and change their habits. Another was looking to gain strength and mobility on the heels of an injury. A third was hoping to mitigate stress and increase overall energy. Each one of them had different goals, specific challenges, and various circumstances that made their fitness journey unique. All of them wanted to find the right fit for them.
So, they did what everyone does when looking for solutions and advice: they went online. But after hours of searching and clicking through various gym websites—evaluating equipment, class offerings, and their preferred criteria (in this case: childcare, location, and cost)—none of them was any closer to taking that first step toward a happier, healthier life. Instead, they were left feeling confused, deflated, and frustrated.
You might be able to guess what happened next.
Our team of founders banded together to create personalized content, tools, and recommendations with GymBird. We believe everyone deserves to find their fit—that is, their healthiest, happiest self, and the way to get there.
At the end of the day, we're passionate about helping people build long-term habits that meaningfully improve their lives.
GymBird Editorial Approach
At our core, we deeply empathize with our readers and give them the most helpful information possibly. We seek to make information accessible and easy to understand and navigate. Our content is always helpful, supportive, and clear.
We take our commitment to editorial integrity as seriously as we take our health. Our resources, tools, and recommendations have the power to change people's lives for the better, so we always provide honest, accurate, up-to-date information.
When we include facts and stats from other publications, we reference medically-reviewed journals, university studies, nonprofits and government publications, and other reputable, primary sources.
Our content adheres to the highest standards:
- Written by health & fitness experts
- Fact-checked
- Internally reviewed
- Guided by Advisory Board
- Updated Regular
While we may sometimes earn compensation when you follow our recommendations, that never, ever influences our editorial integrity. We put our readers and our mission first–period.
Our Digital Marketing Services
We help gyms and fitness companies grow substantially and maximize their profits- all in pursuit of helping people become healthier. The GymBird team has a collective 60+ years of experience in digital marketing, including extensive experience in content marketing, brand strategy, and reputation management.
Let's take your business to the next level:
- Lead Generation
- Conversion Rate Optimization
- Brand & Marketing Strategy
- Content Marketing
- Search Engine Optimization (SEO)
- User Experience (UX)
- Email Marketing
- Reputation Management
- Data Intelligence
Our Team
Ashley Walton
A lover of hiking, rollerblading, and swimming, Ashley became passionate about health and fitness after a serious car accident resulted in severe nerve damage and having to re-learn how to walk. Every week, Ashley clocks 42 miles on her treadmill desk, and she loves doing yoga, circuit training, and core exercises. She's been frequenting all kinds of gyms for 18 years and has attended 250+ fitness classes.
Brett Pharis
Brett is Cofounder of Vital Brands, GymBird's parent company. He leads an active lifestyle participating in various sports like snowboarding, mountain biking, hiking, and golf. Over the years Brett has competed in events like Spartan Races, Tough Mudders, half marathons, and CrossFit competitions. As a busy husband and father, now he's committed to improving his fitness through various at-home programs in his small home gym. After a mental and physical transformation in mid-2018, Brett's passion for sharing fitness and nutrition ideas has only grown and he's excited that you're here to experience what GymBird has to offer.
Ted Roxbury
Ted has spent 15 years growing a large portfolio of products and services. While he loved the people he worked with and the success he enjoyed, he longed for the fulfillment that came from his days as a mountain guide, helping people tap into their greatest potential in some of the most remote places on the planet. He wanted to build something that helped make people's lives better. So he co-founded Vital Brands, a company dedicated to creating content, communities, and technology that empower people to lead happier, healthier, wealthier lives.
Dwayne Hogan
Dwayne is a Search Engine Optimization advisor at GymBird. An outdoor enthusiast, he enjoys exploring the mountains and trails of northern Utah through running and hiking. With a passion for endurance sports, Dwayne has competed in various 10k races, half marathons and marathons in northern Utah. He is now gearing up for his biggest challenge yet, training for his first ultra marathon in 2023.
Brady Williams
Full Stack Software Engineer with a passion for all things active! While he loves nothing more than getting lost in code and bringing ideas to life, he know the importance of fighting the sendentary demands of the job. That's why he's always on the go, while CrossFit and mobility work serve as the foundation of his fitness, he enjoys snowboarding in the winter, and mountain-biking in the summer with his dog Motley.
Advisory Board
Our board of health and fitness experts ensures our content and tools are helpful and accurate.
Dr. Sonia Pasquale
Dr. Pasquale is a chiropractic physician, master of acupuncture, and cofounder and director of Wakefield Wellness Center. Dr. Pasquale also cofounded Acumobility, an innovative mobility and recovery company providing tools and education for athletes and professionals. As Head of Product Development, she invented and patented multiple leading-industry products. With her extensive experience in Orthopedics and overall wellness, Dr. Pasquale is an invaluable advisor to GymBird.
Brad Milam
Brad Milam, PT, DPT, OCS, is a highly skilled physical therapist and owner of Craft Physical Therapy in Salt Lake City, UT, where he provides exceptional care and personalized treatment plans for his patients. Brad holds a Doctor of Physical Therapy degree, and he is a Board-Certified Clinical Specialist in Orthopaedic Physical Therapy (OCS). Brad leverages his vast expertise in physical therapy and fitness to advise GymBird in providing valuable resources and insights to its users.
Bradley Cox
Bradley Cox is a movement specialist, Diplomate of Acupuncture, international educator and speaker, and CEO of STX Performance Advisors, which supports executives and organizations in optimizing their performance and enhancing their overall wellness. Previously, Brad was the CEO and co-founder of Acumobility, a company that developed and sold innovative mobility and recovery tools for athletes and professionals. Brad brings a unique blend of Business experience, Healthcare expertise, and Orthopedic knowledge to his role as an advisor for GymBird.
Work With Us
Brands & Advertisers
If you'd like to tap into the GymBird customer base and readership, please contact us. We'd love to discuss ways we can partner with you—from direct advertising to creative paid advertising and affiliate marketing.
Let's chat! Email us at partners@gymbird.com.
Careers & Freelance Opportunities
Join the GymBird team! If you have experience in the health, wellness, or fitness space, please reach out! We're always looking for freelance writers and other talented folks to help us empower everyone to live healthier lives.
Email us at careers@gymbird.com.
