Our mission
To make the next step in your fitness journey less daunting with insights, tips, techniques, and solutions for all athletes—beginners and experts alike.
What we do
GymBird helps you find the right fitness plans for your goals, lifestyles, and needs. We provide valuable resources and tools to take your health, wellness, and fitness to the next level, whether it's your first time creating a fitness plan or you're already a fitness pro.
Editorial Integrity
We take our commitment to editorial integrity as seriously as we take our health. Our resources, tools, and recommendations have the power to change people's lives for the better, so we always provide honest, accurate, up-to-date information.
Our content adheres to the highest standards:
- Written by health & fitness experts
- Fact-checked
- Internally reviewed
- Guided by Advisory BoardUpdated regularly
Our Voice
We talk about health, wellness, and fitness in a friendly, accessible, and approachable way. Everyone should find our content easy to understand. We're cheering on our readers in their fitness journeys, and we want our readers to feel uplifted and supported by our content.
Our Audience
We help everyone take the next step in their fitness journey. For beginners, we provide in-depth guides, tips, and foundational principles to make it easy and approachable to start a brand new fitness routine. For the already-dedicated fitness enthusiasts, we provide deep dives on products, apps, and equipment to take their fitness routines to the next level.
>50%
of active adults do multiple fitness activities
>134%
YoY increased interest in online fitness
>200%
YoY increase in home fitness equipment
>134%
YoY increase in relying on fitness content as #1 way to stay fit
>5M
Seniors exercise more than in previous decades
#1
Online workouts is #1 fitness trend
Our Industry
The fitness industry is poised for significant growth over the next decade. In 2021, it's estimated the fitness industry was worth north $150B and projected to reach a total market value of over $430B by 2028!
Fitness Business Trends
The three biggest fitness growth trends post-pandemic have been in at-home fitness equipment (200%+ YoY growth in '21), online fitness courses (135% YoY growth in '21), and belief in personal trainers and nutritionists as important to hitting individual fitness goals (90% YoY growth in '21). Each of these represent significant opportunities for GymBird to simplify for readers looking to expand their current fitness and nutrition program(s).
Potential Partnerships
We offer a variety of partnership opportunities, including direct advertising, paid advertising, affiliate marketing, and sponsored content across various channels including website content, social media, and email.
Partners who will benefit the most from capitalizing on GymBird's audience include the following:
- Gyms
- Fitness equipment (especially subscription-based)
- Fitness apps
- Fitness accessories
- Nutrition & meal programs
- Fitness apparel
- Fitness tools & calculators