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Glofox Review: A Powerful Gym Management Solution

Glofox eliminates repetitive tasks and enables gyms and studios to manage bookings and payments and engage with current members in unique ways.

Gym Owners & Fitness Professionals
8 min readFebruary 7th, 2024
MKWritten By Michelle King

OVERVIEW

Running a successful gym takes more than just a passion for fitness. From member management to payment processing, gym owners have a lot on their plate. Glofox simplifies gym operations and provides the tools you need to scale your business and increase revenue.


Keep reading to learn how Glofox's gym management software can help take your business to the next level.

GLOFOX: Our Take
Starting at $110/mo (depending on business type)

GLOFOX

Best for simplifying tasks across the operations of your gym

  • Includes recurring payment feature
  • Business intelligence reporting
  • Plans for a variety of studio and gym types

Glofox Gym Management Software Overview

Glofox is part of ABC Fitness, a gym management platform serving the fitness community for over 40 years. Trusted by thousands of fitness professionals across 80 countries, brands like F45, Row House, and 9Round rely on Glofox to keep their gyms running smoothly.

Glofox Functionality

For Owners

What could you accomplish with a few extra hours in your workday? Maybe you'd have the bandwidth to take on more clients and program more classes. Or maybe you'd have time to think strategically about how you want to grow your business. As a gym owner, your time is your most valuable asset, but it probably feels like you don't have enough of it.

Chances are you're spending a good chunk of your day tackling tasks that could be outsourced. According to Asana's Anatomy of Work Global Index, people spend 62% of their workday on repetitive tasks. Glofox automates time-consuming admin duties like managing bookings and payments, saving users an average of two hours a day. With this extra time, owners can redirect their energy toward growing their gym.

For Members

Technology is no longer a "nice to have" in the fitness industry. It's a "need to have." Today's exercisers want the flexibility to sign up for fitness classes online and work out when and where is most convenient. Glofox enables members to take charge of their fitness from their smartphones, offering features like class scheduling and digital coaching.

Improving your customers' experience doesn't just benefit your members. It's also a savvy business move. Creating a better member experience can help improve member retention, increasing profits by 25%-95%. Glofox helps users increase member retention by an average of 25% through mobile engagement tools like a fully branded member app and push notifications.

Features offered by Glofox include the following:

  • Automated communication
  • Website lead capturing
  • Facebook & Instagram integration
  • Push notifications
  • Lead management
  • Targeting & segmentation
  • Scheduling & membership management
  • Global payment processing
  • Reporting
  • Branded app
  • Member store
  • Kiosk check-ins
  • Automated emails
  • Trainerize integration

Glofox Integrations

Your gym depends on multiple tools to function seamlessly, so it's important to choose gym management software that integrates with other systems.

Whether it's financial transactions, class scheduling, or fitness tracking, Glofox's integrated approach keeps gym operations running smoothly. Popular Glofox integrations include Trainerize, Gympass, Mailchimp, and Ripple.

Glofox Pricing

Glofox starts at $110.00 per month with a flat-rate pricing model, making it easy to budget without hidden fees. It's a straightforward and scalable solution for a variety of fitness businesses.

Glofox Standout Features

Amplify

Glofox's Amplify is a customer engagement add-on designed to boost your fitness business by converting more leads and retaining members. Amplify allows you to create customized and automated messages for every stage of your members' journeys.

Amplify ensures that each lead and member receives the right message at the right time, streamlining customer communications to accelerate growth and drive revenue. Amplify effectively converts leads, boasting a 2.5 times higher conversion rate to paying customers.

Website Lead Capture

Lead capture forms are a low-friction way businesses can gather information from new members and prospects. Popular lead capture forms for gyms include free trials or new member offers.

Glofox's website lead capture tool allows you to gather prospect information and move leads further down the sales funnel by enabling them to make their first payment and book their first class.

Facebook and Instagram Integration

With an estimated 4.9 billion social media users worldwide, advertising on platforms like Instagram and Facebook is essential for a successful advertising strategy. Glofox integrates with these platforms, helping increase your gym's reach.

Through the Meta pixel integration, Glofox enables website retargeting, allowing you to convert more leads by presenting relevant ads to interested prospects on their social newsfeeds.

The Social Booking feature takes it further, letting you acquire new customers directly from your social channels. Using Glofox’s social integrations, you can promote fitness offerings across various social platforms by generating shareable custom links for specific classes, memberships, or offers.

Lead Management

As your gym grows, staying on top of all your leads can become challenging. However, knowing who you’ve reached out to and when somebody last contacted them can mean the difference between gaining new clients and failing to grow.

In general, a whopping 79% of marketing leads don’t convert into sales, often due to insufficient lead nurturing. Glofox helps gyms convert more leads with their management system that tracks prospects for you. By using the software’s lead management tools you can create a better strategy for reaching out to prospects.

Scheduling and Membership Management

Glofox simplifies scheduling and membership management, allowing gym owners to set up and oversee class schedules easily. With a clear view of daily and future schedules through the Glofox Dashboard, gym owners gain complete visibility of their business’s operations. The dashboard consolidates calendars, offering a clear view for both quick check-ins and detailed reviews of dates and times.

Global Payment Processing

Glofox offers global payment processing, enabling you to accept payments from anywhere. Capable of handling debit cards, credit cards, and direct debits, Glofox's payment software gives your customers the flexibility to pay in a way that's suited to their needs.

Reporting

It's difficult to make critical business decisions without data to back your reasoning. Glofox's reporting tools analyze your gym's performance, helping you make more informed choices.

The software's Trainer Report provides insights into your trainers' performance, identifying who's consistently booked and who's not. You can also glean insights into class performance by exploring attendance and booking data.

Fully Branded App

If your gym doesn’t have a mobile app, you’re missing out on a huge opportunity to increase sales and improve your members’ experience. Nowadays 76% of consumers prefer making purchases on mobile apps over mobile websites. Glofox caters to this preference by offering its clients fully branded apps. These apps allow members to book classes, make purchases, and stay informed on gym updates.

Check-In Kiosk

GloFox provides a hassle-free alternative for gym goers tired of waiting in line to check in for class. With a 100% self-service kiosk, members enjoy a quick and seamless check-in, freeing up gym staff to spend more time engaging with members.

The kiosk not only simplifies the check-in process but also allows members to view and book open slots ahead of a class, promoting efficiency and helping increase class attendance.

Trainerize Integration

Trainerize, ABC Fitness's coaching app, integrates with Glofox, enabling gyms to offer customized workouts, digital coaching, and nutrition guidance. This integration allows your members to track and analyze their progress through mobile devices, promoting accountability and smarter training.

With features like live coaching sessions and on-demand access, this integration improves member satisfaction and opens new revenue streams for your gym.

Glofox Customer Reviews

With an average of 4.5 out of 5 stars on G2, most gym owners provided positive feedback in their Glofox reviews. Many noted that the software helped reduce time spent on admin tasks and improved their members' gym experience.

Reviews on the Glofox website echo a similar sentiment. Russ Harrison, owner of Spartans Boxing Club, highlighted the pivotal role Glofox played in his gym's growth, which resulted in a 52% revenue increase. Mehdi Elaichouni, owner of Carpe Diem BJJ, experienced a 500% increase in active memberships and appreciated the software's easy-to-use branded app.

Who is Glofox Best For?

While Glofox works with a variety of fitness studios, including pilates, boxing, and yoga, their bread and butter are franchised boutiques. Glofox's software solution streamlines the management and collection of franchise royalties, ensuring that franchisors have a centralized and efficient system for overseeing their network of studios. The software also supports global payment processing, allowing franchise owners to expand to new markets.

Glofox Pros
  • Global payment processing
  • Easy-to-use software
  • Member engagement tools
  • Fully branded app available
  • Automates admin tasks
Glofox Cons
  • No free trial
  • Limited customer support
  • Does not accept digital wallets

How Does Glofox Compare to Other Tools?

Tool NameStarting Price Trial PeriodAverage G2 Rating Best For
Glofox$110None4.5Boutique Studios 
PushPressFreeNone4.9Small-Mid Sized Gyms
TrueCoach$19.9914-day free trial4.7Personal Trainers
Wodify$99None4.4Crossfit Gyms
Exercise.com$239None4.5Small-Mid Sized Gyms
Zen Planner$99 15-day free trial4.4Martial Arts Studios

What to Consider When Choosing Gym Management Software

Many gym management solutions promise to improve business operations only to leave owners confused and frustrated. Just because a software option worked well for one gym doesn't mean it's the best option for yours. To ensure you choose the right software solution for your business, consider the following factors.

Ease of Use

According to George Yang, founder of Yarne Fitness, gym management software should, first and foremost, be easy to use.

"The software should be simple for both staff and customers to use and find their way around. Users are less engaged and productive when tools are hard to use," said Yang.

It can be challenging to know how complicated a solution is through research alone. Luckily, most software companies offer free demos, allowing you to see the product in action before committing.

Features

Before beginning your software search, consider your gym's unique needs. Make a list of admin tasks you'd like automated and methods you want to use to engage members. Once you've established your needs, look for an all-in-one solution with features tailored to your requirements.

Customer Support

No matter how user-friendly or feature-rich a software solution is, issues and questions are bound to arise. When you encounter a problem, you want a reliable and responsive customer support provider.

Look for gym management software that offers support through multiple channels, including chat, phone, and email. A quality software provider should also offer helpful resources like tutorials and FAQs to address common challenges.

Bottom Line

If you're looking for a software solution that simplifies operations for your gym, studio, or franchise, consider signing up for a Glofox demo. Their software promises increased revenue and decreased time spent on repetitive tasks. You also get access to many ways to engage with current members and maximize revenue, like a fully branded app for your gym.

Unsure if Glofox is right for your business? Check out our PushPress review for a deep dive into another promising gym management solution.

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